SAMPLE. A made-up shop, so you can see the format.
Teardown: MapleKnit Co.
Everything below is a sample. The shop, the listings, the rivals and the numbers are invented to show what your teardown looks like. Yours uses your real listings and the real shops that outrank you. The full report has this section for each of your 10 listings.
This is a sample, not a real shop. Your teardown looks like this for each of your 10 listings. See the full sample.
What we found
Title now: “Hand knit beanie” (23 of 140 characters). Tags: 6 of 13 used, three of them one word (“hat”, “knit”, “gift”). Attributes: colour set, size and occasion empty. First photo: the hat flat on a wood table; the 5 shops that rank first for “chunky knit beanie” all show it worn. Price $34 plus $5.20 shipping; rivals $28 to $45 with free shipping on 4 of 5.
92 of 140 characters
“Chunky Knit Beanie, Hand Knit Winter Hat, Merino Wool Slouchy Beanie for Women, Gift for Her”. Buyer phrases first, each phrase repeated in a tag, no words a buyer would not type.
Ready to paste
chunky knit beanie, hand knit hat, merino wool beanie, slouchy beanie women, winter hat women, knit beanie gift, cozy knit hat, oversized beanie, handmade winter hat, wool hat for her, beanie gift for her, warm knit beanie, chunky winter beanie. (Sample set; yours come from the listings that rank for your product.)
- Fold shipping into the price and switch on free shipping: 4 of your 5 rivals have it, and it is the first filter many buyers tick.
- Reshoot the first photo for the 6 listings shown flat: worn, face in frame, plain background, the way the shops that outrank you do it.
- Fill the shop announcement with one line that says what you make, for whom, and how long it takes to ship. Right now it is empty.
Banner and about
Banner: a photo of yarn, no words. Add the shop name and the one thing you make. About: 2 lines, no photo of you or your workspace; the top shops all have one. Policies: returns not set, which shows as a blank on the listing page.
Shop overall: 5 of 10
Good product photos deeper in the gallery, honest reviews, fast shipping. Lost on the parts buyers see first: titles, tags, first photo and the empty announcement.
PDF plus spreadsheet
The PDF is this, for all 10 listings and the shop page. The spreadsheet has one row per listing: new title, 13 tags, first-photo note, price note, so you paste from it.